24/7 Lift Cotton Edition - Push-up Bra

Meet the newest version of our best-selling 24/7 Lift Bra — designed to give you that same natural push-up effect, now crafted in soft, lightweight cotton for unbeatable everyday comfort.

The 24/7 Lift Cotton combines everything you love about the original — the flattering shape, the smooth fit, and the perfect lift for smaller busts — with a fresh, breathable feel that moves with you.

No wires, no stiffness, no slipping — just a barely-there lift that feels as good as it looks.

Why you’ll love it

• Made from premium breathable cotton

• Natural-looking push-up lift designed for smaller sizes

• Cloud-soft padding for a rounded shape under clothes

• Wireless design for complete freedom and comfort

• Everyday essential you’ll want to wear from morning to night